TAG was founded in 1995 by Jeff Cosby, who has spent 35 years as an executive coach, consultant, and trainer. He is a master trainer who has designed and led high-impact trainings for over 200,000 people around the world.

Jeff, in collaboration with many colleagues, is recognized as the creator of the world-renowned personal transformation program, Mastery.

Thousands of people from Asia, Europe, North and South America continue to participate in this powerful learning opportunity.

After more than 25 years of success, the principles and context of Mastery continue to be at the core of everything we do.

Our coaching and all of our programs are results-based, meaning that the learning that takes place shows up in real and tangible ways in life. Our commitment is to provide individuals with unique and innovative tools and resources they can use daily to create a more productive and sustainable environment personally and professionally. Our programs are for those who acknowledge that continued learning is not only a priority but a necessity in order to create the life we love and a world that works.

Why TAG? Because you’re it! You’re always it. We believe that human beings are creative, resourceful, and unique. Imagine a world where each individual expresses their unique gifts and talents. What we have found is that through our work people gain a greater capacity for being “it” and as a result experience more freedom, joy, and power. Welcome to TAG!

We look forward to the opportunity to serve you and together, take a stand for creating a sustainable, peaceful, and empowering world